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Comboios de Portugal
UX/UI Design | Research
The “Primavera Longa” project was developed as part of the Multimedia Design Project course with the aim of creating a visual identity for an event taking place at the Caldas da Rainha School of Arts and Design. This event aims to promote dialog about Artificial Intelligence in the academic community, encouraging reflection on its potential and ethical challenges. The event offers lectures, workshops and interactive discussions for students, teachers and members of the academic community. It is a call to action for everyone to consider their role in building an ethical and sustainable digital future. The event aims to shape a more conscious and inclusive future for AI at ESAD.CR and beyond.
Approach
Making of the identify
The process began with mood exploration, visual references, and experimentation with color, typography, and composition. Through iterative refinement, the concept evolved into a cohesive identity system that communicates clarity, warmth, and subtle optimism. Every design decision was guided by the intention to preserve a sense of fluidity and calm, allowing the brand to feel both contemporary and timeless.
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UX/UI Design | Research