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Primavera Longa
Visual Identity | Marketing and Communication
Lune d'Or is a conceptual online store dedicated to skincare and body care products, inspired by the elegance of self-care rituals and the soothing properties of natural ingredients. The design focuses on creating a refined and immersive shopping experience, featuring a clean and harmonious aesthetic, intuitive navigation, and well-structured content. The goal is to evoke a sense of calm and luxury while showcasing the brand’s commitment to wellness and beauty.
Challenge
Crafting a refined visual identity
A cohesive design system was defined to ensure consistency across applications. The process included establishing a clear color palette, typographic hierarchy, and grid system to support balance and clarity. Wireframes were developed to structure content and validate layout decisions before moving into refined high-fidelity designs, resulting in a consistent and scalable visual identity.
Development
Skincare identity
A cohesive design system was defined to ensure consistency across applications. The process included establishing a clear color palette, typographic hierarchy, and grid system to support balance and clarity. Wireframes were developed to structure content and validate layout decisions before moving into refined high-fidelity designs, resulting in a consistent and scalable visual identity.
Next project
Visual Identity | Marketing and Communication